China IC enterprises striding ahead of mobile terminals, network communications, digital TV, automotive electronics, industrial control, security monitoring, medical electronics, intelligent identification and other fields, some high-end chip is very competitive in the international market. But even so, many domestic enterprises in the listing, resource integration, foreign acquisitions, still faces huge challenges of innovation pattern and so on, this newspaper for this reporter interviewed several domestic IC design companies, had discussed related topics.
Challenge: sets at the north (Chiponeic) President zhang fang said in an interview with the economist, with the return of more overseas talents, and the growth of domestic IC designers, technology is no longer one of the main challenges facing China's integrated circuit industry. "Such as our company has recruited a number of overseas companies have decades of experience designing returnees, even local hiring designers, are now mostly independently bear design task".
What challenges we have from: how rigid framework, the rules of the international response to foreign large companies patent wars, by core vision (Cellixsoft) company deputy general manager Zhang Junlie IC company in China is facing challenges. He analysis think, now, China is a bit of IC companies are under the law of "trinity" charm, from the actions, haisi, Mr Parker, to integrated circuits, RuiDi division, haier even smic, companies such as as long as the output value reached a certain scale, without exception, nearly all international big companies on the dock of patent infringement. Therefore, IC companies in China at the time of growth to a certain size, how to protect themselves, establish an effective patent strategy would be a major challenge.
A second important challenge from design company how to get rid of the phenomenon of product homogeneity, form good product positioning. "At the current design firm in xi 'an region, for example, if you want to be a statistical, almost half of the company locate in the same products. This is a very dangerous signal, homogeneity is the result of the competition is fierce, the product price reduction, lead to unsustainable development." Mr. Zhang said.
Zhang fang were stressed that actually spot in marketing and management is one of the main challenges facing domestic IC company. Make such a judgment, he has his own observation, "because, in the choice of the market, how to combine the company's advantages and strengths, to avoid price war, to protect their market is most important. And the domestic many companies' ning for the tail, not for PND tail-on 'ideas, lead to integration is very difficult, and some executives also easy to VC and government to founded his own company."
Set in the north of the future development strategy, is to be based on their own, find their own advantage, by means of the integration of resources and customer cooperation, not just to do a client's suppliers, but the customer strategy partners, and customers together to research, design, chip, define the market. Good looking for the customer "sticky" in the market, to establish their own position, to customers realize the value addition, rather than subtraction on the price.
End: domestic flow sheet, the lack of form a complete set of assembly and test, and the lack of enterprise independent innovation ability, think it is to a large extent restricted the local IC development of enterprise. Now, a little more complicated product is difficult to find the right flow and testing plant, at the same time, citing the internationally renowned FA company, according to the statistics in Taiwan, from the Foundry and assembly house business of its 30-40% of the company, but in domestic, Foundry and assembly house offers a little business, at least from one aspect shows the internal flow and boost pressure seal is insufficient.
Keywords：